This year’s study dives into 50 large-sized firms to better understand analytics maturity and penetration in these organisations. Our in-depth study can also be seen as a deep dive benchmarking report to see how companies are winning with analytics. The study also provides a greater understanding of how analytics mature organisations are doing to draw tangible results from their investments and how other companies can adopt these learnings and practices to move up the maturity curve.
While many organisations are accelerating their investment in analytics, how well are these organisations able to leverage these analytics investments is yet to be seen. Our study reveals that the e-commerce sector has emerged as one of the biggest adopters of analytics, thanks to the fact that this sector is not weighed down by legacy infrastructure constraints. Other sectors that boast of high analytics adoption are banking and auto which are undertaking major transformational initiatives and are embedding analytics across functions. Senior analytics leaders from these sectors recognize the need for building an immersive analytics environment and are assiduously working towards raising the analytics IQ in their organisations.
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