VENDOR SPOTLIGHT

10 Aug 2021

Top Data Science Providers in India 2021

The 2021 PeMa study is a result of extensive primary and secondary research carried out across the market. The primary research details were collected by circulating a survey form across the companies.

The questions in the survey were curated by conducting preliminary research to identify what aspects define Penetration and Maturity of a Data Science vendor the best. Vendors were scored for each question in the survey form using uniform evaluation criteria based on their answers—outliers were capped. These scores were then normalised between 0 to 1. Finally, the average of these normalised scores made the sub-index scores, and the average of the sub-indices made the Penetration and Maturity index of the respective vendors.

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Data-driven solutions have become an integral part of firms across industries as they strive to improve decision-making or automate processes. Subsequently, the number of vendors providing analytics has increased considerably in India over the last couple of years. Choosing the right data science service provider has become one of the most crucial decisions enterprises make.

To assist enterprises in making this decision, Analytics India Magazine (AIM) has come up with the Penetration and Maturity (PeMa) Quadrant — an industry benchmark of vendor capabilities. AIM measures key parameters of leading service providers in terms of Penetration (Pe) and Maturity (Ma) and plots the relative positions of the firms on the Quadrant.

A balance between both these parameters is essential to respond to a client’s business challenges and seize revenue opportunities. The PeMa Quadrant, thus, helps enterprises get a complete overview of the capabilities and experience of vendors available in the market and consider how they are stacked against each other.

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